Our Story

Our original target-in-the-toilet has been sold worldwide to thousands of homes, offices, bars, restaurants, schools and more. The reason our Toilet Targets prove to be so popular is because they work!

Simply placing the self-adhesive sticker in the urinal or toilet, will quickly create  results. Having a toilet target to focus on helps to keep concentration, for the whole duration! See how our Toilet Targets could work for you and say good bye to odours and dirty floors.

The Original Toilet Targets are our favourite illustration of a “nudge”.

What's a nudge?
A nudge is a way of influencing people's behavior in a subtle, indirect way. It involves presenting people with a choice or situation that makes it more likely that they will choose a particular option or behave in a certain way. This is often done through the use of visual cues or other forms of subtle persuasion. In the case of the Toilet Targets, the self-adhesive sticker in the urinal or toilet serves as a visual cue that helps people to focus on the target, which in turn helps them to avoid peeing on the floor.

In other words it’s an easy encouragement to the behaviour you want (not peeing on the floor), with no downside!